In the brand-product matrix, the columns of the matrix represent brand Portfolios.
Brand product-matrix focuses on an overview of each brand's activities and aids businesses in determining what kinds of product categories are currently accessible to consumers.
A brand positioning matrix is used to quantify and depict the differences between competing brands across pertinent criteria. These frameworks, which can be presented in many formats, are frequently utilized in brand strategy work.
When marketers present a product to the public with its own distinctive identity, this is known as product branding. This can be done through the product name, logo, design, or any other feature that makes it stand out from the competition.
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