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A high-end clothing company has branch managers in Rome, Paris, and Chicago. They meet quarterly via teleconference. Declining domestic markets Technological advancements Robust middle-class growth When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Wal-Mart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the localculture.

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Robust middle-class growth. Such a surge in demand for smartphones indicates a robust middle-class growth in Russia.

What led to growth of the middle class ?

Male and female office workers expanded the ranks of the middle class during the Gilded Age. Increased middle-class workers' incomes and leisure time fostered a culture of consumption and popular amusements in American cities.

Since 2003, when the world's poor and vulnerable population reached a historic high of 4.4 billion people, the middle class has grown rapidly, particularly in Asia. Another 700 million people are expected to join the global middle class by 2030, accounting for more than half of the global population.

The Gilded Age boom also produced enormous wealth for the fortunate few who used their own intelligence and the government's laissez-faire policies to become industrial titans.

By 1890, 1% of the population controlled 25% of the wealth in the United States. As the wealth gap widened, contemporaries debated what America's new aristocrats owed the rest of society.

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