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Which of the following represents a challenge of measuring IMC effectiveness that setting clear marketing objectives can help to resolve?A. Measuring a campaign before and after its launch does not usually clarify its impact on IMC success.B. There are few tools that marketers can use to measure IMC effectiveness.C. It is often hard to know which element of the promotional mix has been successful.D. Measuring IMC effectiveness often gets overlooked by efforts to measure advertising effectiveness.E. Marketers confusing IMC effectiveness with IMC success.

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tutorconsortium112

Measuring a campaign before and after its launch generally does not clarify its impact on IMC success, which is a measurement challenge of IMC effectiveness that having explicit marketing objectives can assist to alleviate.

What obstacles does IMC face?

  • IMC's difficulties are as follows.
  • An alteration in the power structure of the market, moving it from the manufacturer to the wholesaler to the retailer.
  • A strategy that is less dependent on advertising.
  • Marketing using data bases is expanding quickly.
  • Conventional promotions changing.
  • The compensation structure for advertising agencies was altered.
  • Measuring a campaign before and after its launch generally does not clarify its impact on IMC success, which is a measurement challenge of IMC effectiveness that having explicit marketing objectives can assist to alleviate.        

To learn more about IMC's difficulties refer to:

https://brainly.com/question/29408413

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