Respuesta :
(A) Having a memorable brand is the most important component in developing a degree of brand recognition that is top-of-mind.
What is brand awareness?
The degree to which consumers can recall or recognize a brand under various circumstances is known as brand awareness.
The associative network memory model of brand knowledge has two aspects, one of which is brand awareness.
Consumer behavior, advertising strategy, and brand management all heavily rely on brand awareness. The choice to buy something is mostly based on the consumer's capacity to recognize or recall a brand.
Consumers must first be aware of a product category and a brand within it in order to proceed with a purchase.
The most crucial factor in creating a level of brand awareness that is top-of-mind is having a memorable brand.
Therefore, (A) having a memorable brand is the most important component in developing a degree of brand recognition that is top-of-mind.
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