The purpose of omnichannel commerce is to provide a seamless shopping experience for customers across shopping locations.
Omnichannel retail (or omnichannel commerce) is a multichannel sales approach that focuses on providing seamless customer experiences, whether the customer is shopping online from a mobile device, on a laptop, or in a physical store.
Omnichannel retail is a retail strategy in which retailers interact with customers through a variety of digital and physical touchpoints. As customers move through these channels, applications and data follow. This results in a consistent, on-brand experience from beginning to end.
An omnichannel retail strategy enhances the customer experience and expands the number of channels for customer purchases, whether on mobile, the web, or in-store.
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