Target is utilizing its power of expertise if it decides to carry a new clothing brand in its stores and makes decisions about how to market the products without consulting the clothing manufacturer.
What is meant by market products?
- A market is a gathering place for consumers and sellers where they can exchange goods and services. Markets might be real-world, like a physical store, or digital, like an online merchant.
- Convenience goods, shopping goods, specialty products, and unsought goods are the four categories of products, and each is categorized according to consumer preferences, pricing, and product features.
- You are interested in purchasing something if you are in the market for it. You'll notice that the most recent models are much different if you're looking to buy a new radio.
- That said, Kotler classified products into five categories: core products, generic products, expected products, augmented products, and possible products.
To learn more about market products, refer to:
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