Independently owned businesses that take title to the merchandise they handle. In different tradesthey are called jobbers, distributors, or mill supply houses. Include full-service wholesalers and limitedservicewholesalersMerchant wholesalers

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Merchant wholesalers , merchant wholesalers take ownership to the products they offer, meaning they acquire and sell products on their own behalf.

Who do merchant wholesalers sell to?

  • In general, merchant wholesalers take ownership to the products they offer, meaning they acquire and sell products on their own behalf. Items with a typical life expectancy of three years or more are considered durable products, whether they are new or old.
  • The two most common categories of intermediaries in indirect sales are merchant wholesalers and agency wholesalers. The ownership of the goods they sell is the key distinction between them. Agent wholesalers only receive commissions for their sales, while merchant wholesalers own the products they sell outright.
  • Retailers and manufacturers can also be wholesalers. For instance, General Mills manufactures a variety of foods, such as cereal. Then they give cereal to supermarkets that sell products to consumers.

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