Gallego and Topaloglu's book offers a new, up-to-date, and in-depth look at revenue management and pricing. It closes a significant gap by covering not only traditional revenue management topics, but also new and important topics such as revenue management under customer choice, pricing under competition, and online learning.
Gallego and Topaloglu's book is very timely and relevant, as new industries (ride-sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make it very timely and relevant, and it will serve as a critical reference for researchers.
The book is appropriate for a variety of audiences, including advanced undergraduate students, master's students, and Ph.D. students. It offers an in-depth treatment of current state-of-the-art topics in an engaging and innovative manner.
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