Respuesta :
A unique selling proposition is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.
Your company's one differentiator from the competition is known as a unique selling proposition (USP). When compared to other companies in your market, it's a distinct and obvious advantage that sets your company apart. An informed and intentional unique selling proposition helps you concentrate your marketing strategy, informs message, advertising, copywriting, and other marketing decisions, and influences potential buyers.
A unique selling proposition is not limited to the header content on your homepage, though. It's a stance your small business adopts as a whole and one that may be reflected in your advertising, brand, customer service, and every other point of contact with customers.
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