Based on our discussion of Gillette, which of the following actions (if adopted) would have been LEAST likely to increase product usage rates among existing customers?
O Use product design elements to remind customers of recommended product replacement timing
O Use product design elements to prompt higher usage quanities on each usage occassion
O Sell products in smaller quantities
O Reduce product prices
O Sell products in smaller quantities
O Introduce and advertise meaningful differentiation from prior versions of the product
Answer: Sell products in smaller quantities

Question

24-11-2022
Business

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Based on our discussion of Gillette, which of the following actions (if adopted) would have been LEAST likely to increase product usage rates among existing customers?
O Use product design elements to remind customers of recommended product replacement timing
O Use product design elements to prompt higher usage quanities on each usage occassion
O Sell products in smaller quantities
O Reduce product prices
O Sell products in smaller quantities
O Introduce and advertise meaningful differentiation from prior versions of the product
Answer: Sell products in smaller quantities

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tutorconsortium624 tutorconsortium624 · Answer 1 · 2022-12-01T09:11:21+01:00

The actions which would have been least likely to increase product usage rates of Gillette among existing customers is selling products in smaller quantities.

What strategies are followed to increase marketability or sales of a product?

Marketing strategies are actions taken up by the companies or organizations to boost the marketability and sales of their product among the consumers. In usual settings, the enterprises use 4Ps or 7Ps to increase sales of a product.

Initially, 4Ps ( Product, Price, Location and Promotion) were used, which later expanded to 7Ps after including People, Process and Physical evidence. These factors play a very crucial role in how much a product sells among the customers.

For example, in the initial stages, the sales of Colgate tooth paste were low. So the company came up with an idea to widen the mouth of tooth paste container to increase the amount of paste used per a single time. This change made in their product bought increase in the sales rate as people brought toothpastes more frequently as they would exhaust the product at faster rates than before.

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