When predicting or explaining the rate of acceptance and diffusion of a new product, the degree to which it can be sampled on a limited basis is its trialability.
Trialability is a term used to describe how simple it is for a client to sample a new item or service. To draw in new customers, a product or service must be trialable since unwilling consumers will not utilize it if it is too expensive or difficult to use.
Very few items receive enough attention and notoriety to draw sizable numbers of customers on their own, such as the iPhone in 2007, which caused buyers to line up for hours merely to purchase. How many Steve Jobs is there still alive today, though?
Since their potential consumers won't rush out and buy them, the vast majority of goods and services—both new and existing—need to be seen by their target audiences.
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