Quota sampling is the non random sampling which is the most similar to stratified random sampling.
Quota sampling is a non-probability sampling technique in which researchers create a sample of persons who are representative of a population. Researchers select these individuals based on particular characteristics or features. They determine and establish sample quotas so that market research samples can be utilised for data collection. These samples are representative of the whole population. The final subgroup will be determined solely by the interviewer's or researcher's population information.
For instance, a tobacco corporation may wish to determine which age group prefers which brand of cigarettes in a specific city. They apply survey quotas to the 21-30, 31-40, 41-50, and 51+ age categories. The researcher estimates the smoking trend among the city's population based on this data.
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