A researcher conducted a study to analyze the effect of gender bias on company recruitment. Participants were told that the purpose of the study was something different than it actually was. This deception was most likely implemented to avoid.

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A researcher conducted a study to analyze the effect of gender bias on company recruitment. Participants were told that the purpose of the study was something different than it actually was. This deception was most likely implemented to avoid Demand Characteristics.

What are Demand Characteristics?

Demand features in research serve as cues that may help participants understand the study's goals. Depending on what they believe the research to be about, these cues may cause participants to alter their behaviors or answers.

Demand characteristics can skew your study results, which is an issue. Due to the fact that these experiments and studies include human subjects, they frequently happen in psychology and social science research. To get reliable results, it's crucial to take into account probable demand features in your study design and deal with them effectively.

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