market screening market screening is a method of market analysis and assessment that permits management to identify a small number of desirable markets by eliminating those judged to be less attractive. when considering initial entry into international markets, or later expansion of international presence, companies must screen the large number of potential markets to identify the smaller subset of most promising candidates. this exercise examines one type of market screening, called country screening, and reviews the steps in this screening process as well as key tasks and considerations in each step.