Performance Max is designed to supplement all other campaign types, including search and display campaigns. even though Performance Max will now be accessible for all accounts in place of Smart Shopping advertisements.
To improve machine learning and the effectiveness of your campaign, provide as much data as you can. Use signals like Customer Match, remarketing lists, custom intent, and comparable audiences. Use improved conversions or offline conversion import for lead generation to properly value conversions. High quality content, graphics, and video, as well as audience indications (such as information about your customers), can considerably boost the effectiveness of your marketing campaigns.
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