Respuesta :
The Neptune washer is an example of a desirable product. a term used by societal marketers in product classification to describe any good or service that provides both immediate satisfaction and long-term benefits.
"Socially desirable FMCG" refers to products that are characterised by social pressure to purchase for environmental reasons. The authors do not consider whether the production procedures are environmentally friendly or not. Brand desire is defined as having a product or service that consistently improves people's lives. A prospect must want what you have in order to be willing to pay you perfectly good money for what you have. You're wasting your time and money if your marketers activities don't elicit a visceral sense of Desire in your prospects.
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