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When hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards sold by hallmark, the greeting card company was trying to appeal to a mass market that was price sensitive. hallmark was using a(n _____ pricing strategy?

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metchelle
The answer that fits the blank would be PENETRATION. Based on the given scenario above, the penetration pricing strategy was utilized in order for the item that was lowered in price reach a vast part of the market and this would eventually be known to everybody.