Franchises are attractive to business owners because they are a proved business model, with support for supplies, marketing and branding material, as well as business plans, etc.
It's safer for entrepreneurs that don't want to take big risks, or that can't really come up with a business of their own but have the capital to invest.
It's also interesting for business owners that create a franchise model of their business, because it's a way to expand their brand and multiply their profits.
