When a company issues a press release to announce a sizable donation to a national charity, they are using ________ to generate goodwill and maintain a positive corporate image. sales promotion public relations advertising personal selling direct and digital marketing?

Respuesta :

They announce their donations with the use of the public relations. The Public relations is what they used in generating good will and maintaining a positive corporate image. It is because it is the way to improve their image to people and to expose their company’s goodness in doing their charity works.