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Jake's family business sells and installs tile in bathrooms and kitchens. he is convinced that heater coils under bathroom floor tiles is the best thing since sliced bread. in his effort to avoid domestic competition, he sets his sights on the vast chinese market. much to his surprise, most chinese people do not yet have indoor plumbing and are accustomed to government-run communal baths. jake realizes that his global marketing effort is hampered by:

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BlueSky06
Jake's global marketing effort is hampered by physical and environmental constraints because he was not able to do his strategies because of the physical and environment of the market that he sights on where his methods are not compatible and could not be applied for. Such as this example is that he uses heater coils when the chinese market still does not use indoor plumbing but to government run communal baths.

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