Moral Motivation.
In our regular day to day existences, we stand up to a large
group of good issues. Once we have deliberated and formed judgments about what
is right or wrong, good or bad, these judgments tend to have a marked hold on us. In spite
of the fact that at last, we don't generally carry on as we think we should,
our ethical judgments ordinarily inspire us. Moral motivation is an instance of
a more general phenomenon—what we might call normative
motivation—for our other normative judgments also typically have some
motivating force.
