emily4536 emily4536

25-07-2017
Business

contestada

One of the shortcomings of direct marketing is that the firm cannot easily measure the response.
a. True
b. False

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Erudite1 Erudite1

01-08-2017

The statement above is FALSE. Direct marketing involves using consumer direct channels to get one's products across to the consumers. Direct marketing is an effective way of marketing one's products and it makes it easy for one to easily measure the response obtained.

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