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The maryland department of travel and tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. the hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit maryland. this example represents a ________ promotional strategy.

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Erudite1
This example represent a PUSH promotional strategy. Push is a marketing strategy where businesses make efforts to take their products to the consumers. Push strategy motivates a consumer to actively seeks out a particular product. This strategy can be especially used for new products in order to create awareness. 

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