Respuesta :
The four levels of a product, also known as the product hierarchy, typically include:
1. **Core Product:** This represents the fundamental benefit or service that satisfies the customer's basic need or want. For example, the core product of a smartphone is communication.
2. **Generic Product:** The generic product includes additional features and attributes that differentiate it from competitors' offerings. For a smartphone, the generic product may include features such as a camera, apps, and internet access.
3. **Expected Product:** The expected product refers to the minimum level of quality and performance that customers expect from the product category. In the case of a smartphone, customers expect it to have reliable performance, good battery life, and durability.
4. **Augmented Product:** The augmented product includes additional features, services, or benefits that exceed customer expectations and provide added value. This could include warranties, customer support, free software updates, or additional accessories provided with the smartphone.
These levels of a product hierarchy help businesses understand and meet customer needs more effectively by offering a range of benefits and features at different price points.
Brainlist please
1. **Core Product:** This represents the fundamental benefit or service that satisfies the customer's basic need or want. For example, the core product of a smartphone is communication.
2. **Generic Product:** The generic product includes additional features and attributes that differentiate it from competitors' offerings. For a smartphone, the generic product may include features such as a camera, apps, and internet access.
3. **Expected Product:** The expected product refers to the minimum level of quality and performance that customers expect from the product category. In the case of a smartphone, customers expect it to have reliable performance, good battery life, and durability.
4. **Augmented Product:** The augmented product includes additional features, services, or benefits that exceed customer expectations and provide added value. This could include warranties, customer support, free software updates, or additional accessories provided with the smartphone.
These levels of a product hierarchy help businesses understand and meet customer needs more effectively by offering a range of benefits and features at different price points.
Brainlist please
