term sale.
considers long-term brand loyalty more important than a short-
a.) Relationship marketing
O
b.) The marketing manager
c.) The marketing plan
d.) Direct sales
The term "Relationship marketing" is the correct answer in this case. Relationship marketing focuses on building long-term relationships with customers, emphasizing loyalty and customer satisfaction over short-term sales. This approach values retaining customers and fostering brand loyalty over time.
In contrast, "The marketing manager" refers to the person responsible for overseeing marketing activities, "The marketing plan" is a strategic document outlining marketing objectives and strategies, and "Direct sales" typically involves selling products or services directly to consumers without intermediaries.
Therefore, in the context of considering long-term brand loyalty more important than short-term sales, the most relevant concept is "Relationship marketing."
