The word to fill in the space is "Gamification'.
Gamification is the use of game-design components and diversion standards in non-game contexts. Gamification ordinarily uses game-design elements which are utilized as a part of non-game contexts to enhance client engagement, organizational productivity, flow, crowdsourcing, employee enlistment and assessment, usability, convenience of systems, physical exercise, road violations, voter apathy, and that's just the beginning
