McDonald’s business is a
business that is totally based on vertical integration for reducing completion and
getting better profitability. By vertical integration McDonalds actually raises
the cattle to produce the initial product and then transport the end product to
the various outlets. So McDonald does not have to deal with any middle man and
this increases profitability by a huge margin. This kind of model reduces the
chance of rat eating rat’s meat like situation. The total profit goes to the
McDonald Company.
