Consideration of the firm's overall objectives does not influence the final selection of a target market segment.

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24-10-2017
Business

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Consideration of the firm's overall objectives does not influence the final selection of a target market segment.

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talkingturkey talkingturkey · Answer 1 · 2017-11-06T05:12:32+01:00

The above statement is FALSE.

Consideration of the firm's overall objectives MUST BE DONE because it influences the final selection of a target market segment.

Target market segment is a strategy that outlines how and what will the business do to reach its intended customers. This is a strategy that will fulfill the company's short term goals as well as have a great impact on the firm's long term overall objectives as a business or company.