Price is the value that is put into a product or service As a result of lots of calculations, research, understanding, and risk-taking. A pricing strategy, on the other hand, is the smart way a company makes in order to target and attract customers. There are four pricing strategies:
1. Premium pricing
2. Penetration pricing
3. Economy pricing and
4. Skimming pricing
Premium pricing and skimming strategy both use a high price while penetration pricing and economy pricing use a low price.
When Dillard company reduced the price of children’s Levis from $31.99 to $24.99, the used the penetration pricing. And when the manager of Jenney instructed his staff to do the same, he used the penetration pricing strategy also to attract customers.
