When allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of alka-seltzer heartburn relief medication. in this example, which type of sales promotion is alka-seltzer using?
Alka-seltzer are using the common sales promotion known as sample. A sample is a sales promotion where a company offers a product free of charge or a greatly reduced price, it is done to get new customers to try the product in the hope they will become regular customers.
