For decades, three major television networks dominated news and entertainment. today's increasing fragmentation of the media market along the lines of audiance and technology is ______ that poses an oppotunity for some media companies

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W0lf93
...a historical shift that has potential to change the future of media consumption. In addition to a generational shift in the way media is consumed, market fragmentation due to more precise audience targeting is one that poses a threat to the major television networks but also one...