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Christopher is looking at a lighted sign on which a rapid succession of a row of lit bulbs appears as a "moving" arrow pointing toward a store. this visual effect is called _______.

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The visual effect is called apparent motion. Apparent motion is being defined as an appearance in which the objects in the night sky are likely to move against the motion’s typical direction. In psychology, this is an optical illusion of which the objects viewed are in a quick succession.

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