When the floor rusted through on her old car, kelly knew she had a problem. logically, kelly's next step in the consumer decision process would be to identify her need. search for information about cars. evaluate alternatives. purchase a new car. assess her satisfaction with the car she purchased?

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25-02-2018
Business

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When the floor rusted through on her old car, kelly knew she had a problem. logically, kelly's next step in the consumer decision process would be to identify her need. search for information about cars. evaluate alternatives. purchase a new car. assess her satisfaction with the car she purchased?

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meshangshang meshangshang · Answer 1 · 2018-03-08T08:15:27+01:00

meshangshang meshangshang

08-03-2018

To search for information about cars would be Kelly’s next step in the consumer decision process. The consumer decision-making process is composed of five steps that can be a guide for marketers to understand and communicate effectively to consumers. These steps are following:
1.Need recognition
2.Information search
3.Evaluations of alternatives
4.Purchase
5.Post-purchase behavior.

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MrsTriplet MrsTriplet · Answer 2 · 2018-06-26T20:03:43+02:00

Kelly’s next step is to search for information about cars. Since she needs to make a decision on which vehicle she should purchase next, it is important for her to complete her research on which is the best fit for her. The consumer decision-making process is a five step process in which different companies and in this case, car manufacturers will promote their product in a way that makes them needed. The five steps Kelly will go through in the process are need for recognition, information search, evaluations and alternatives, purchase and post-purchase behavior.