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Because consumers in the same neighborhoods tend to buy the same types of cars, appliances, and apparel and shop at the same types of retailers, _______ segmentation can help retailers to tailor each store's assortment to the preferences of the local community.

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Geo-demographic segmentation is the segmentation that classifies consumers based on geographic, demographic, and lifestyle characteristics. 
In a situation in which consumers in the same neighborhoods tend to buy the same types of cars this segmentation can help retailers to tailor each store's assortment to the preferences of the local community.

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