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Emerges when heterosexually identified people encounter institutional settings that permit or reward homosexual behavior, according to jeffery escoffier's "gay for pay" article (2003).

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MsClementine
According to the 2003 article, a heterosexual male who performs homosexual sex acts on film creates a "persona" that has permission to perform the acts that are required on film or for their career.  Men who have this "persona" are being paid for their services and would most likely not be engaging in these acts to fulfill their own desires.