Match the marketing eras to the scenarios that portray that era.
Tiles
1 - mass communication era
2 - premarketing era
3 - interactive era
4 - research era
Pairs
- a customized mail sent to different customers based on their personal preferences
- a town crier urging customers to buy an innovative product, promising it to be one of a kind
- analyzing data to understand the customers’ needs and accordingly marketing products to them
- a company advertising its products on the radio, newspapers, and magazines

Respuesta :

The correct matching of the marketing eras to the scenario that portray the era is as follow:
1. INTERACTIVE ERA: A customized mail sent to different customers based on their personal preferences.
2. PRE-MARKETING ERA: A town crier urging customers to buy an innovative product, promising it to be one of a kind.
3. Research ERA: Analyzing data to understand the customers' needs and accordingly marketing products to them.
4. MASS COMMUNICATION ERA: A company advertising its products on the radio, newspaper and magazines.