Answer:
giving human qualities to an idea or an inanimate object
Explanation:
Personification is the rhetorical device in which human qualities are attributed to a non-human object. In this literary device the speaker usually personifies a non-human object that they like human can talk, walk, have emotions and have features like human beings do.
Poems such as "Building with Its Face Blown Off " by Billy Collins and "I Wandered Lonely as a Cloud" by William Wordsworth, are few examples in which the poets had used this rhetoric device of personification.