How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts? Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services. Web 1.0 services include a wide array of social networks, blogs, and instant messaging services. Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web. Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts. Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.