Lars wants to purchase a gift for a colleague whose home he will bevisiting. He decides to bring luxury chocolates, because he knows mostpeople enjoy them. Although he is not sure about specific products, Larsheads directly for a store selling Godiva Chocolates because he knowsthis is a high-end brand. Lars can be said to haveSelect one:
a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.