Answer: Placing of the problem in an environmental context
Explanation: The market research process step of defining the research problem has three components: specifying the research objectives, identifying the consumer population of interest, and placing of the problem in an environmental context . The entire market research process should be documented in a written report that addresses the specific research questions identified; describes the approach, the research design, data collection, and data analysis procedures adopted; and presents the results and the major findings. This permanent document is also helpful because it can be easily referenced by others who may not have been part of the research .The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. In addition, an oral presentation should be made to management using tables, figures, and graphs to enhance clarity , impact and placing the research problem in an environmental context
