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A western clothing retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads. Which of the following is an advantage of radio relative to newspapers as a medium for achieving the objective?

a) better segmentation capability
b) better reach
c) more effective visuals
d) ads can be saved by consumers
e) more effective in conveying complex information

Respuesta :

pebbles73
The correct answer is A

The advantage of radio relative to newspapers as a medium for achieving the objective is better segmentation capability.

Radio advertising gives marketers the benefits in terms of segmentation by making the right customers get attracted through tapping the emotional need of the listeners.  Radio gives more flexibility depending on the time, location, and interest of the listeners.  

However, newspaper pertains to a general message that reaches all segments, which may create wrong segmentation in the market.

Learn more about radio advertising here:

https://brainly.com/question/15857769

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