Answer:
B- BEHAVIOURAL TARGETING
Explanation:
Behavioural targeting simply means to target the online behaviour of website visitor and then sending advert to them based on what they are interested in. In other word Behavioural targeting is a form of online advertising that is directed towards the visitors based on the product the advertiser is promoting.
Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns.
Behavioral targeting also allows advertisers to display ads and marketing messages to online users based on their web browsing behavior.