Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as __________. A. differentiating B. positioning C. market segmentation D. market targeting E. undifferentiated marketing

Sprout company as described in the question are making use of product differentiation to ensure parents and children consumption needs are met. Product differentiation in marketing occurs when a company distinguishes their products to meet the needs of the different types of consumer groups available in their target market.

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Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as​ __________. A. differentiating B. positioning C. market segmentation D. market targeting E. undifferentiated marketing

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Sprout has created a unique market offering by integrating its programs with both children and parents. This unique offering that creates superior customer value is known as __________. A. differentiating B. positioning C. market segmentation D. market targeting E. undifferentiated marketing