John eats a burrito at Taco Bell and very soon afterward he feels sick. After this experience, John googles ‘sick from Taco Bell’ and finds several other examples of people who got sick right after eating their burritos. From these examples, John becomes confident that he probably got sick from the burrito, because it seems so common in people who eat their burritos. His reasoning is flawed because of ___________________. (Keep in mind that the internet contains plenty of reports of positive experiences with Taco Bell and discussions of people eating at Taco Bell in which they do not get sick.)
a. publication bias
b. the serial position effect
c. representativeness heuristic
d. a selection effect in sample
e. selective noticing