Early customers using a disruptive innovation are typically part of a different hypothesis of business technology than any customer group targeted by leading incumbent firms.
Explanation:
Every business firms try to maximize its service by introducing new business techniques. Such techniques are based on changing trends of tastes and preferences of customers' choice of using the services of the products manufactured by all the firms. For example, we can opt for taking reference for Cell phone manufacturing companies.
Different companies produce the same type of products like Cell phone manufacturing. Samsung, Oppo, Redmi, Apple and many other companies are using disruptive innovation to capture their own market. But some companies lose their market by using e-commerce technologies. It is the main type of disruptive innovation in business technology. It actually divides the share of customers in buying the cell phones of own tastes.