Answer:
Saves us money, incorporates human experiences, it's flexible, makes things predictable.
Explanation:
Not only does the qualitative research process save money, but it can also produce faster results.
By using qualitative research, it becomes possible to incorporate the complexity of experience into the conclusions that come from the collected research.
There isn’t a rigid structure to the qualitative research process.
People who have similar perspectives will have similar thought patterns.
