The research method allows for in-depth feedback and first-hand interaction, but only measures how easy it is to use a product, is the usability study.
Corresponds to a research practice used by companies to test the use of a product before its official launch, making it available to a small number of users to test its features, benefits and improvement needs.
Therefore, the usability study helps a company to achieve its real goals, improving some features and improving it until its market launch.
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