Procter & gamble has fickle customers and needs to rapidly innovate new products. it benefits from implementing:______.
a) a functional organization, where specialists can improve their skills.
b) a matrix organization to manage a wide variety of demographic-specific products or services.
c) a geographic organization for lower transportation and distribution costs.

Respuesta :

Option (B) is a matrix organization to manage a wide variety of demographic-specific products or services.

Procter & Gamble Co (P & G) is a consumer goods manufacturer and distributor. The company's products include conditioners, shampoos, male and female blades, and razors, toothbrushes, toothpaste, dishwashing liquids, cleaning agents, surface cleaners, and air purifiers.

Procter & Gamble is not owned by a hedge fund. The company's largest shareholder is The Vanguard Group, Inc., which holds an 8.9% stake. BlackRock, Inc. holds 6.6% and 4.4% of the outstanding shares. And State Street Global Advisors

Procter & Gamble has been controversial in recent years. The osteoporosis and bone loss drug Actonel, which was co-marketed with Sanofi-Aventis, caused side effects in many patients.

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