It will cause decrease in the demand of fried chicken and increase in the demand of grilled chicken. A product or service that consumers may quickly swap out for another is referred to as a substitute.
Consumers are given options and alternatives through substitutes, which also encourage market competition and demand down prices. A product must have a certain relationship with a good in order to be a substitute for that good. These connections might be direct—like one brand of coffee and another—or indirect—like coffee and tea.
In economics, substitute items are frequently used when demand for one product rises as price of substitute product rises.
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