The stage of the product life cycle is Kim's kites experiencing is maturity.
A product enters the Maturity stage after completing the Introduction and Growth stages. For producers, the third stage of the product life cycle can be very difficult. Companies strive to create a market in the first two stages, then increase sales of their product to capture as much of that market as they can. However, throughout the Maturity stage, sustaining market share in the face of a variety of problems would be the main emphasis for most businesses. Manufacturers face a wide range of obstacles throughout the Maturity stage of the product life cycle. When a market has reached saturation and sales have peaked, it can be exceedingly challenging for businesses to sustain their profitability.
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